Want more customers to find your business online?
One simple tool many businesses overlook is structured data (or schema).
Think of it as a label for your website:
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Tells Google exactly what each page is about.
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Helps your business appear in richer search results.
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Shows hours, FAQs, or videos, making your listings more clickable.
Even small changes can deliver big results.
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Why Structured Data Matters ✨
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Stand out in search results: FAQs, videos, and business info appear in Google.
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Get more clicks: Rich results attract attention and drive traffic.
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Boost AI visibility: AI tools often use structured data to summarize content.
Example in Action 🏡
A landscaping business could show:
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Address, phone number, and hours.
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Answers to common customer questions.
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Videos showcasing services.
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👉 What would you love to see us cover next? Email us at info@nullditcanada.com — we’d love to hear your thoughts!
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Top Structured Data Types
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💡Pro Tip: FAQ, Video, and LocalBusiness markup—adding them gives you an edge.
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How to Add Structured Data (No Coding Needed!)
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1️⃣ Use a Plugin or Tool
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WordPress: Yoast SEO or RankMath
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Shopify / Wix / Squarespace: built-in options
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Add your business info, FAQs, or videos—the tool handles the rest.
2️⃣ Use Your Website Builder
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Look for “SEO” or “Structured Data” settings
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Add business info, FAQs, or video links.
💡Pro Tip: Start with your homepage, top services, and FAQ page first. Then check reviews and social bios—they should reinforce what you do.
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Keep Your Information Accurate ✅
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- Only mark up content that exists on the page.
- Update hours, services, FAQs, or videos when things change.
- Ensure your info matches Google Business Profile and directories.
💡Pro Tip: Inaccurate info can confuse customers and hurt search rankings.
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Test & Track Your
Results 📊
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- Use Google Rich Results Test to check your pages.
- Monitor clicks and impressions in Google Search Console.
- Gradually add structured data to other pages.
💡Pro Tip: Even adding structured data to one page can make a noticeable difference.
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Bottom Line: Small Changes, Big Impact 💡
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Structured data is a simple, high-impact way to help your business stand out.
You don’t need to be technical. Just follow these steps:
- Pick the most effective types: LocalBusiness, FAQ, Video, Product.
- Add info using a plugin or website builder.
- Keep it updated and consistent.
Even small updates can make your business more visible, professional, and clickable online.
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Take Action Today! 🏆
DIT Web Solutions can help you implement structured data quickly and correctly, so your business stands out in search results and attracts more customers.
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101 Brock St S 2nd Floor, L1N 4J9, Whitby
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