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How Salient Design & Exhibits
Boosted Their Digital Presence
Salient Design & Exhibits, a Toronto-based leader in trade show booth design and exhibit fabrication, has forged a reputation across North America for transforming bold ideas into immersive, high-impact environments.
Since 2017, DIT Web Solutions has helped elevate Salient’s digital presence with strategic SEO and Google Ads—supporting the momentum of their website relaunch that same year.
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A Bold Presence, Built to Be Seen
Salient Design & Exhibits isn’t just another tradeshow company — their capabilities span every touchpoint of the exhibit lifecycle.
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From creative booth design to rigorous fabrication, from on-site installation and event-day supervision to dismantling, storage, and logistical management, Salient’s full-service offering ensures clients can concentrate on their message while their physical presence resonates.
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Whether designing a grand custom structure or a compact modular display, Salient weaves storytelling and brand strategy into their visual and spatial solutions.
The team’s attention to detail has earned praise from repeat clients like McDonald’s Canada, Land Art Design, and Iovate Health Sciences, among others.
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The Turning Point: A Digital Relaunch
In 2017, Salient unveiled a fresh website to better reflect the company’s creative and logistical strengths. The redesign wasn’t just cosmetic; it served as a foundation for long-term organic growth. Visibility was enhanced, messaging clarified, and site architecture optimized — opening the door for an SEO strategy aligned with Salient’s business goals.
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SEO That Makes Trade Show Dreams Discoverable
From the moment the new website went live, the focus shifted to helping the right audiences discover Salient’s expertise in trade show design, installation, logistics, and more.
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Targeting key phrases tied to trade show booth services, the approach included a tailored keyword strategy, technical SEO to ensure fast and reliable site performance, and content planning to highlight Salient’s design process, client stories, and logistical capabilities.
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The results speak for themselves. Today, nine out of ten target keywords appear on page 1 in Google Canada, putting Salient squarely in front of potential clients.
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Recent performance data shows Salient’s website making notable gains across key metrics, fueled by a surge in clicks.
The Click-Through Rate (CTR) rose by 1.28%, representing an impressive 109.9% increase from the previous period.
This growth underscores how effectively Salient Design & Exhibits is capturing attention and engaging the right visitors more than ever before.
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📣 Would you like your company to be featured in the spotlight next? Let us know—we’d love to feature you!
Just email info@nullditcanada.com to get started.
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Paid Media That Converts: Google Ads Campaigns
To complement organic growth, a high-performing Google Ads campaign focused on converting interested prospects.
By refining audience targeting, ad copy, and bid strategy, the campaigns delivered impressive results: a strong conversion rate of 12% and a 45% reduction in cost per conversion, making each lead more efficient.
These ads drove high-quality traffic to Salient’s revamped website, connecting the brand with companies ready to invest in trade show displays, immersive environments, and full logistical support.
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Between July and September 2025, Salient Design & Exhibits’ Google Ads campaign clearly made its mark.
Mobile devices dominated engagement, driving 79.2% of clicks and an impressive 82.4% of total conversions.
With a steady click-through rate of 2.3%, the campaign consistently funneled high-quality leads to the website, connecting Salient with companies ready to invest in trade show displays and immersive environments.
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Real Results
The combination of SEO and Google Ads translated into tangible business growth. Website traffic increased steadily, attracting the right decision-makers — event marketers, brand teams, and corporate clients planning trade show activations. Beyond immediate lead generation, the SEO strategy built long-term online authority, positioning Salient as one of the top choices for exhibition design across Canada and the U.S.
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Strengthening Brand Presence Online
Salient’s work leaves a lasting impression on the show floor, and their digital presence now reflects that same excellence. The integration of effective SEO and targeted paid campaigns has reinforced Salient’s reputation, ensuring their expertise is easy to find for companies seeking standout exhibit solutions.
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DIT Web Solutions has proudly supported Salient Design & Exhibits since 2017, helping to grow and maintain a strong digital presence through targeted SEO strategies, effective Google Ads management, and the launch of a refreshed website that set the stage for long-term success.
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🍁 Connect With Salient Design & Exhibits 🍁
For companies ready to make an unforgettable impact at their next trade show, Salient Design & Exhibits delivers expert design, logistics, and full-service execution.
👉 Reach out to Salient today at salientdesign.net and elevate your brand with an exhibit that stands out for all the right reasons.
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Salient Design & Exhibits Custom Trade Show Displays
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Make a memorable impact at trade shows, conventions, retail locations, and more with custom trade show booths by Salient Design & Exhibits, Inc.
Our Toronto-based company specializes in the design and fabrication of custom trade show booths & displays that deliver results.
With clients from a variety of industries located across the United States and Canada, we thrive on driving value by creating high quality, eye-catching environments.
Tap into our team’s extensive experience creating a broad range of custom branded products. Anything is possible, from a gorgeous trade show booth to a completely immersive, stand-alone structure.
Ready to explore your options?
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Trade Show Services in Toronto
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Our complete trade show services allow you to concentrate more on preparing for your trade show and leaving the “heavy lifting” to us.
We take care of all the many logistical things that need to be done in order to have a stress-free and successful trade show.
Some of our services are design, shipping, installation, electrical, supervision, after the show dismantling, and finally warehousing the booth for your next show.
Logistics of any Trade Show event is crucial for a successful show. Basic things like crate construction, as well as more complex services such as handling freight companies and the brokerage when shipping to different countries, are just one of the many things we take care of.
At the show equally important is installation of your booth in a professional and timely manner.
This service continues to be very hands-on during your show with any show services you may need. These services truly gives you peace of mind and let you do what you do best during the Trade Show.
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DIT = Drive – Imagination – Technology
At DIT Web Solutions, we’re all about cutting through the digital noise and connecting with minds—yours and your customers’. Because let’s face it, the whole point of technology is to make your message heard loud and clear.
We believe that to get different results, you’ve got to think differently. That’s why we built a company that doesn’t just deliver web solutions — we create experiences that spark curiosity, fuel imagination, and push boundaries. We want you to dream bigger about your products, your business, and yes, even yourself.
Our secret? A team of passionate thinkers and doers who don’t settle for what’s possible today—they’re busy shaping what’s possible tomorrow.
Got a story to tell or a marketing challenge to tackle? We’re all ears—let’s make something amazing happen.
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101 Brock St S 2nd Floor, L1N 4J9, Whitby
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