ChatGPT vs. Google vs. Social Search

October 31, 2025

Share this post :

1. Google: Still the Revenue Powerhouse

Google remains the king of search. Its PPC model is proven—and profitable. In 2024, Google Ads generated over $237 billion globally, making up around 77% of Alphabet’s total revenue. (Alphabet is Google’s parent company and oversees all its major businesses, including Search, YouTube, and more.) Businesses continue to turn to Google because its ads connect them with high-intent buyers at the perfect moment.

🔨 Example: A local roofer using Google Ads might pay $20 per click but land a $12,000 roof replacement. The ROI is clear—and fast.

📌 Takeaway: Google remains the go-to platform for performance marketing and lead generation — with serious revenue-driving potential.

2. ChatGPT: The Rise of Conversational Commerce

ChatGPT isn’t just answering questions—it’s recommending products, services, and even affiliate links. With ChatGPT’s Browse and third-party plug-ins, users can complete actions (like booking flights or ordering groceries) directly inside the chat.

🌍 Example: Expedia’s plugin on ChatGPT allows users to plan entire trips without ever visiting a travel site. That’s a new sales funnel—and a new revenue stream.

📌 Takeaway: AI-driven search is turning into AI-driven shopping. It’s early days, but brands that integrate with ChatGPT’s ecosystem are starting to see traction.

3. Social Search: Where Discovery Meets Influence

TikTok, Instagram, and Pinterest are now key search hubs for younger audiences. Nearly 40% of Gen Z turn to TikTok instead of Google when looking for ideas or products. Why? Because they trust real people — not polished ads.

💄 Example: A quick post from a beauty creator about a $15 drugstore gem can spark a buying frenzy. Brands like e.l.f. and CeraVe have seen huge gains just from going viral.

📌 Takeaway: Social search + influencer trust = sales. Revenue flows through affiliate links, direct purchases, and brand collabs.

So… Are These New Search Engines Driving Revenue?

Yes — but in different ways:

🔎 Google still wins on intent and conversion. When people are actively searching for a product or service, Google Ads puts businesses front and center. The high intent behind these searches often leads to fast, measurable ROI.

🤖 ChatGPT shines in productivity and guided decisions. It helps users compare options, plan purchases, and solve problems efficiently — making it a valuable tool for influencing decisions earlier in the buyer journey.

📱 Social search dominates discovery and trust-driven sales. Platforms like TikTok and Instagram spark interest through creators, reviews, and viral content. People may not start with a buying goal, but strong recommendations often lead to sales.